How to Get Started A common question when web site owners are contemplating Permission Marketing programs is "How do we get started?" It's actually simple and easy to get a Permission Marketing campaign set up. One thing to do is to set up a place on your web site to invite people to submit their E-mail addresses to get your message. Another step is to take E-mail addresses that you may have already received from customers and send an inaugural message asking for "permission" to send future messages. The key is to make sure you ask people before you start mailing. Nothing will raise the ire of customers more than when they start getting showered with unsolicited E-mail - no matter how well-meaning the intent. Ask first and you may surprised how many people say "Yes"!

One of more effective ways to market through the web is with "Permission Marketing" - sending information in E-mail messages to people only if they have agreed to receive it. This is an effective marketing method that is gaining ever-broadening acceptance by customers and marketers alike.

Customers enjoy this type of marketing because they're in control. And since they've already said "Yes" to getting the message, they're more likely to read and act on its contents. You'll also enjoy the low costs. Once a Permission Marketing campaign is set up, incremental costs of including more customers in your program are far lower than traditional direct mail campaigns.

The many uses of Permission Marketing include communicating information about products, services and other updates, regular newsletters, commentary, event notices, press releases and other content.

FNGI has a set of solutions for standard marketing as well as custom solutions. A wide range of response and delivery reports are available as well.